Creative practice
Independent, plain-language guides to digital storytelling, digital art, content strategy and the way digital content shapes culture and society.
Featured guides
Each one links on to more specific articles in its topic.
Start here · Essential guide
Character, conflict, structure and pacing are the foundation of any story. Learn how these basics carry over to video, audio, social posts and interactive formats.
A stage-by-stage look at the content creation process, from first idea and research through drafting, review, publishing and learning from the result.
How navigable digital spaces are designed: layout, sound, lighting, scale and the sense of place, plus practical advice for building spaces people can read.
Artists have always borrowed new tools, from pigments and lenses to cameras and software. A broad look at how art and technology keep shaping each other.
A balanced look at how digital media has changed painting, drawing, music and craft, from wider access and new audiences to flattened attention and market pressure.
Browse
How digital stories and experiences are planned, built and shaped.
Where digital tools, art and older creative traditions meet.
How digital content influences people, communities and industries.
How to write, revise, plan and understand an audience for digital content.
Basics of design, images, video, sound and building a body of work.
Accessibility, rights, ethics and shared vocabulary for careful creators.